Real humans and smart technology make travel easy and fun again.

Our Why

At Pana, we want to make the process of planning trips and traveling as seamless, intelligent, and hassle-free as it should be. Without Pana, people visit 10-20 websites before making a travel booking. Genuine personalization that is possible from great technology is simply absent from other online travel sites. And when travelers encounter missteps on their trips, they get essentially zero support.

Pana changes all of that.

At Pana, we know that the marriage of tech, artificial intelligence, real humans, and a mobile interface makes trip planning simpler, easier, cheaper, more personalized, and better. Pana’s travel itineraries are generated based on user preferences over a usable, interactive text or chat interface. We also believe that Pana’s approach almost eliminates the worst hassles of business travel and vacations – lost luggage, cancelled flights, overbooked hotels. Pana not only helps travelers solve these last problems, but it addresses them proactively before travelers are even aware of them.

Our Story

In the fall of 2014, Devon Tivona and Sam Felsenthal, two seniors at the University of Colorado Boulder, decided to start a tech company. They turned down offers at big-name companies and charted an entrepreneurial path.

They experimented with a few ideas all built around the notion of leveraging wisdom of real humans, artificial intelligence, machine learning, and mobile. An early idea of theirs won the CU New Venture Challenge and earned them admission into the highly competitive Techstars Boulder cohort in the spring of 2014.

Our Values

At Pana, we hold strong to a set of guiding values, which help inform all of our decisions. We are looking for team members who are interested and passionate about upholding our values.


We take the time required to deeply understand the needs of our customers, partners, and teammates, and these needs affect our actions.

Be curious.

We embrace new challenges with youthful curiosity, arming us with the mindset that allows us to be creative and innovative.

Give first.

We understand that though we are busy, there is inherent value in supporting our team and community. We are happiest when we help others succeed.

Imagine it better.

We obsessively iterate to improve every aspect of our business, product, and company. We recognize success, but we continue to push to be better.


We know that the most effective method of learning is through doing. When we take actions, we measure the results to understand our efficacy.

Learn more about Pana

Pana Guest

Pana Guest is the first corporate travel platform exclusively for world-class guest trips, including on-site interviews, customer visits, internships and more.

Learn about Guest